Who Is The New Owner Of The Mirage Hotel? A Look At Las Vegas's Big Shift

Lindsey Carroll

27 Jul, 2025

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For anyone who loves the bright lights and buzzing energy of Las Vegas, knowing what is happening with its famous landmarks can be a big deal. So, it's almost natural to wonder: Who is the new owner of the Mirage Hotel? This question has certainly been on many people's minds, especially with all the changes happening on the Strip. Understanding who is now in charge of such an iconic place truly helps us grasp the bigger picture of Las Vegas's evolving landscape, you know, it just does.

The Mirage, with its fiery volcano and lush, tropical feel, has always been a standout spot. It has welcomed countless visitors over the years, giving them memorable moments and a touch of the extraordinary. For a long time, it felt like a permanent fixture, a real symbol of what Las Vegas is all about, and honestly, it still feels that way to many.

But like everything, things change, and the ownership of this well-known resort is no different. We often keep up with major happenings by checking various news sources, perhaps glancing at breaking news today from places like cnn.com or foxnews.com, or even staying updated with the latest stories from around the world on google news. While these sources provide broad coverage on U.S., world, entertainment, and business, the specific details of a hotel sale often get highlighted in financial or industry-focused reports. This particular change at the Mirage is a very significant one for the city, and it is something worth exploring.

A New Chapter for a Las Vegas Icon
What Does This Mean for The Mirage Experience?
The Legacy of The Mirage
Frequently Asked Questions
Looking Ahead

A New Chapter for a Las Vegas Icon

The Mirage, a place many people recognize instantly, has indeed seen a change in who owns it. This is a pretty big piece of news for the Las Vegas hospitality scene, and it signals a fresh direction for the property. So, who stepped up to take the reins? It was a well-known name in the entertainment and hospitality business, a company with a strong identity, and that is Hard Rock International.

This transaction marks a really important moment, not just for the hotel itself, but for the entire Las Vegas Strip. It shows how the city keeps transforming, always looking for new ways to surprise and entertain its guests. The sale was a long process, involving a lot of detailed discussions, and it certainly got a lot of people talking about what might come next for this famous spot.

It is rather interesting how these large properties change hands, and what that means for their future. The Mirage has a lot of history, and any shift in its leadership draws considerable attention. This kind of event often gets reported across various news outlets, helping people stay informed about the business side of things in the entertainment world, which is quite fascinating in a way.

The Buyer: Hard Rock International

The company that purchased The Mirage is Hard Rock International. This organization is widely known for its collection of hotels, casinos, and cafes all around the globe. They have a very distinct brand, centered around music and entertainment, which is often recognized by the display of music memorabilia and a lively atmosphere. Hard Rock International is actually owned by the Seminole Tribe of Florida, making them a tribal gaming enterprise with a truly global reach.

Their approach to hospitality usually involves creating immersive experiences for guests, blending music, dining, and gaming. They have a track record of taking over existing properties and giving them a complete makeover to fit their brand's energetic style. This purchase represents a very significant step for them, as it marks their first owned and operated casino on the Las Vegas Strip, which is a big deal for them, you know.

They have been wanting to establish a stronger presence in Las Vegas for quite some time. Acquiring The Mirage gives them a prime location and a well-established property to build upon. Their plans for the site are quite ambitious, and they seem to be aiming for something truly spectacular, which is something many people are looking forward to seeing.

The Seller: MGM Resorts International

The company that sold The Mirage was MGM Resorts International. MGM Resorts is a huge player in the global hospitality and entertainment industry, owning and operating many well-known resorts and casinos, particularly in Las Vegas. They had owned The Mirage for a very long time, since it first opened its doors, in fact.

For MGM Resorts, this sale was part of a larger strategy. They have been looking to streamline their portfolio of properties, focusing on some of their other large-scale resorts on the Strip. This move allows them to free up resources and perhaps invest in other projects or reduce their overall debt. It was a business decision, plain and simple, and it makes sense for their long-term plans, you know, in a way.

The transaction was announced in December of 2021 and officially closed in December of 2022. The sale price was approximately $1.075 billion. This kind of deal shows the sheer scale of operations in Las Vegas and the value placed on these major properties. It is quite a sum of money, and it reflects the importance of the property within the market.

The Deal's Significance

This particular deal holds a lot of meaning for the Las Vegas landscape. For one thing, it signals a new era for The Mirage itself. It means that a property that has been around for decades under one ownership is now moving into a different chapter, with a new vision guiding its future. This kind of change can often bring fresh ideas and new energy to a well-established area, and it truly does.

It also highlights the ongoing evolution of the Las Vegas Strip. Properties are bought and sold, renovated, and reimagined, constantly striving to offer something new and exciting to visitors. This keeps the city dynamic and ensures it remains a top destination for entertainment and leisure. It is a sign that the city is always looking forward, always trying to innovate, and that is a pretty good thing.

Furthermore, it shows Hard Rock International's serious commitment to the Las Vegas market. They are not just dipping their toes in; they are making a substantial investment in a prime location. This suggests they have big plans and are ready to compete with the established giants on the Strip, which is something to watch, in some respects.

What Does This Mean for The Mirage Experience?

With a new owner comes new ideas, and that is certainly the case for The Mirage. Hard Rock International has made it clear they have significant plans for the property. While the transition has been ongoing, and The Mirage has continued to operate under its current name for a period, major changes are on the horizon. This is rather typical for such large acquisitions, as it takes time to implement new visions.

The core experience of The Mirage, as many remember it, will likely transform. Hard Rock International aims to infuse the property with its signature brand elements, moving away from the tropical theme to something more aligned with music and rock 'n' roll. This means a lot of renovation work, and a lot of planning will be involved to bring their vision to life, which is a big undertaking.

Guests visiting the property during this transition period might notice subtle changes at first, but over time, the transformation will become much more apparent. It is an exciting time for those who enjoy seeing properties evolve and take on a new personality, and it truly is.

The Guitar Hotel Vision

One of the most talked-about aspects of Hard Rock International's plans is the intention to build a guitar-shaped hotel tower on the site. This iconic design is already a feature at their Seminole Hard Rock Hotel & Casino in Hollywood, Florida, and it has become a recognizable symbol of their brand. Bringing this distinctive architectural element to the Las Vegas Strip is a very bold statement.

The guitar tower would stand tall, becoming a new landmark in a city already full of famous structures. It would likely house additional hotel rooms, as well as new dining and entertainment venues. This kind of addition is meant to draw attention and create a unique visual identity for the property, making it instantly recognizable, and that is a clever move.

The construction of such a large and intricate structure will be a massive project, requiring a great deal of time and resources. It shows the scale of Hard Rock's ambition for their Las Vegas presence, and it will be fascinating to see it take shape, you know, it really will.

Changes to Expect

Beyond the guitar tower, visitors can anticipate a comprehensive overhaul of the entire property. This will likely include updates to the casino floor, new restaurants and bars, and a complete redesign of the hotel rooms and public spaces. The goal is to fully integrate the Hard Rock brand's music-centric theme throughout the resort. This means more music memorabilia, live entertainment venues, and a generally more energetic vibe, which is rather exciting for many.

The entertainment offerings will probably shift to reflect Hard Rock's focus on live music and performances. We might see different types of shows and events than what The Mirage was traditionally known for. This is part of creating a fresh experience that appeals to a new generation of visitors, while also keeping some of the loyal guests happy, which is a tricky balance to strike.

It is important to remember that these changes will take time. Major renovations and new construction projects are complex, and they often happen in phases. So, while the vision is clear, the full transformation will not happen overnight, but rather over a period of years, and that is just how these things go, typically.

The Future of the Volcano

Perhaps one of the most frequently asked questions about The Mirage's future under Hard Rock International is what will happen to the iconic volcano. The volcano has been a signature attraction since the resort first opened, drawing crowds with its nightly fire and water shows. It is a truly beloved feature, and many people have fond memories of watching it erupt.

Unfortunately for fans of the volcano, Hard Rock International's plans for the property do not include keeping this particular landmark. The space currently occupied by the volcano is where the new guitar-shaped hotel tower is planned to be built. This means the volcano show, as we know it, will eventually be removed to make way for the new construction. It is a bit sad for some, but it is part of the larger transformation, you know.

While it is a significant change, it reflects the new owner's desire to create their own distinct identity for the property. They are looking to build something fresh and new that aligns with their brand, rather than simply maintaining all the existing features. It is a clear sign that a very different kind of experience is coming to that corner of the Strip, and that is what they are aiming for.

The Legacy of The Mirage

The Mirage holds a truly special place in the history of Las Vegas. When it first opened its doors in 1989, it was a groundbreaking resort, setting new standards for luxury and entertainment on the Strip. It was developed by Steve Wynn and was considered a pioneer in the era of mega-resorts, offering a complete experience that went beyond just gambling. It really changed things, in a way.

It was home to many famous attractions over the years, including the Siegfried & Roy Secret Garden and Dolphin Habitat, and of course, the iconic volcano. It hosted popular shows and was a hub of activity, drawing visitors from all over the world. Its design, with the lush landscaping and tropical theme, was quite innovative for its time and created a sense of escape, which was a big draw.

The Mirage's influence on Las Vegas is still felt today. It showed what was possible when it came to creating themed resorts that offered a full range of amenities, from high-end dining to elaborate entertainment. It helped shape the modern Las Vegas Strip into what it is today, a place where resorts are destinations in themselves, and that is a very important part of its story, you know.

Frequently Asked Questions

Many people have questions about the recent changes at The Mirage. Here are some common ones that tend to pop up, often seen in the "People Also Ask" sections of search results:

When did the Mirage sale happen?

The sale of The Mirage to Hard Rock International was announced in December 2021. The transaction then officially closed and became complete in December 2022. So, while the news broke a while ago, the actual change of ownership happened more recently, which is something to keep in mind, obviously.

What is Hard Rock International known for?

Hard Rock International is very well known for its unique brand that combines music, entertainment, and hospitality. They operate a global network of Hard Rock Cafes, Hard Rock Hotels, and Hard Rock Casinos. Their properties often feature extensive collections of music memorabilia, live music venues, and a lively, rock-and-roll themed atmosphere. They are quite distinct in their branding, and that is what many people recognize them for, you know.

Will the volcano show still be there?

No, the iconic volcano show at The Mirage is not expected to remain. Hard Rock International has plans to remove the volcano to make space for the construction of a new guitar-shaped hotel tower, which will become a central feature of the rebranded property. It is a big change, and it means saying goodbye to a very famous Las Vegas attraction, sadly.

Looking Ahead

The change in ownership for The Mirage marks a significant moment for Las Vegas. It represents a new chapter for a property that has been a landmark for decades, and it brings a fresh vision to a very prominent spot on the Strip. Hard Rock International's plans for a guitar-shaped tower and a complete brand transformation suggest a truly exciting future for the site. It is a big undertaking, and it will be interesting to see how it all unfolds, you know, as a matter of fact.

As the transformation progresses, it will certainly contribute to the ever-changing face of Las Vegas. Staying informed about these developments, perhaps by keeping an eye on news outlets like Las Vegas Review-Journal for local updates, helps us appreciate the ongoing story of this vibrant city. To learn more about Las Vegas history on our site, and to link to this page The Mirage Hotel's Future, you can find more information there.

The journey from The Mirage to the new Hard Rock Hotel & Casino Las Vegas will be a fascinating one to observe. It shows how even the most established places can reinvent themselves, bringing new energy and attractions to a city that always aims to surprise and delight its visitors, and that is rather remarkable, really.